Zero to One: Notes on Startups, or How to Build the Future

Introduction

In the traditional era, the business model of a successful enterprise was a process from 1 to N, that is, on the existing basis, replicating previous experience, and continuously expanding its market influence through competition. However, in the Internet era, a successful enterprise is a process from nothing to something, that is, from zero to one creating a market.

Peter Thiel, the founder of PayPal and the first outside investor in Facebook, elaborates on his entrepreneurial journey and experience in this book, including how to avoid competition, how to monopolize, and how to discover new markets. He will also take you through various fields such as philosophy, history, and economics, interpret the inner logic of the world's operation, share the logic of business and future development, and help you think about the secrets of going from zero to one, and discover value and opportunities in unexpected places.

You will learn:

• If you can't beat your opponent, join your opponent

• Find unique innovation in today's world where technology is changing the world

• The most important thing for a startup is to get out of the competitive market