Introduction
Robert Iger, Chairman and CEO of Disney, chronicles his 45-year career in this book. Starting at ABC as a studio worker and eventually becoming head of Disney, he shares lessons learned while managing the company and its 200,000 employees. He also discusses the essential principles of effective leadership.
Robert Iger reveals the secrets behind mega-franchises such as The Avengers, Star Wars, and Iron Man. He shares fascinating stories about his close friendship with Steve Jobs and Disney's acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox.
In this episode, You'll gain:
The remarkable trajectory of Disney's growth over the decades.
The strategies for developing wildly successful intellectual properties
Iger's top 10 principles for outstanding leadership
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