Introduction
Making the customer the hero of the story is one of the secrets to success for great companies. This book introduces the SB7 Framework - a brand storytelling blueprint made up of seven parts. It will allow you to clearly and effectively communicate your brand's message. It may just change how you talk about your business, and maybe even how you operate your business.
What You'll Learn:
Marketing concepts that challenge conventional thinking
The SB7 Framework for telling compelling stories
Key methods for clarifying your message
Empowering secrets to business success
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